Louise Trotter, creative director of Joseph seems like a clever woman. Creative and clever because she sells me (in theory) what she has to offer and makes sense what she says, “I think we have to give people a reason to buy nowadays in a world where we have everything. And it’s often the nuances and the details—aspects we are obsessed with—that inspire customers.”
In the world of consumerism where there is nothing, but absolutely nothing is new under the sun, details matter. Of course other things, like finances and principles matter too, but the world is big and customers with deep pockets and low ethics (if so) are want the newest things available as soon as possible, the most conveniently, all the time.
This is not against the designer though. On the contrary, knowing the importance of details a world like this is – as I said – a clever move and she utilises it well. The whole collection is rather simple, yet the quality looks impeccable and those before mentioned details are striking in a strange yet charming manner, and this is exactly what you need to stay in the game.
I couldn’t wear these, but I still like them for some reason, do you?
Photos via vogue.com