I’m so happy when I come to write about fellow Hungarians’ success, especially when it comes to international success, like the one with Nanushka. Fame could come quick and basically from everywhere, and it’s a great example of how to be successful by Instagram. It only takes a decent amount of followers and influencers and you’re in.
All that said, luck also has got something to to with it, because there’s been a shift in the fashion world and people are eager to find fresh small brands from all around the world. Not to mention that Nanushka is all about easy but edgy pieces which will look effortlessly cool no matter what.
Designer and founder Sandra Sandor describes her designs as a mash-up of east and west, a byproduct of her (our :)) quite wildly exotic or exotically wild
Mid Eastern European heritage, something which brought fame to Vetements‘s Demna Gvasalia as well, but with more affordable prices and more wearable (meaning less divisive, I guess) pieces.
Have a great weekend guys!
Photos via vogue.com