At last! Believe it or not this is the Couture fashion week already. Ok, it’s actually a Spring/Summer show on the Couture schedule, but still. Vetements started (and finished) this approach last year in order to raise the shelf/hanger life of clothes, plus to ditch the in between seasons, and quite a few designer caught on this idea. Especially very American brands, like Proenza Schouler for example.
It’s a big change for Jack McCollough and Lazaro Hernandez; they not only placed their show a few months advance, but moved their presentation from New York to Paris. Which is a big thing indeed, after all, New Yorkers are famous from their contemporary views, while Europeans are more traditional. I don’t think there would be an issue with fitting in though. Proenza Shouler seems one of the few who can make it, and it’s not hard to understand why.
The dresses below are no less than amazing and I’m pretty sure we don’t need much to see them wandering on the European streets (too). The clothes are effortless, very feminine, yet a bit edgy, everything what we could expect from the designer duo. Which proves my point well; they didn’t have to give up a bit from themselves, to present a successful collection, on a calendar where they have never been before.
Well done guys, well done!
Photos via vogue.com