So it’s done. Today morning I woke up, published a post and left to the City to take those backless loafers back and find something else. And… drumbeats please, I was successful, actually more than successful. I’m gonna definitely show you what I bought, but more about that later. Now I want to write about what’s in my mind.
Everything had started with Vetements few seasons ago, and continued with their latest collection – which I admired yet again-, followed by post from Leandra Medine, Men Repeller. I read her first article as well, because she usually has a strong styling sense and opinion about everything, and well, I was curios what the post was about. The point is; she didn’t get the whole thing the first time, and it’s still true, but she keeps paying attention and thinking about what the fuss about, ergo accepting Vetement’s place and forward thinking work in the fashion industry, social media and all. Which is quite the thing, isn’t it?
Vetements, from fashion collective to fashion agency (photos via vogue.co.uk)
I wrote about the changes in the fashion world, having fashion shows four times in a year, which we can see immediately, but cannot wear for months. Or can, but those clothes are out of season. Meanwhile pre-collections are more important than the main ones, and meanwhile this system doesn’t give a break to fashion houses, which in the end produces burned out, wandering designers.
Demna Gvasalia however, wants something else, something what’s working. Clothes which are the deconstructed and reconstructed versions of old ones, clothes which are living out of seasons, clothes which can be mixed and matched. So he broke the the habits, creating a spring/summer collection months ahead, ignoring seasons, and collaborating with more than a dozen brands, to create something existing, but still new and exciting. Something which everybody wants and copies apperently.
Vetements and Vetements wannabes
Me too. And today, when I was browsing in Oxford Street, with Leandra’s article in my mind, I had to realise that he is succeeding. Succeeding because there are a lot of people who are buying their clothes like tommorrow would never come. Succeeding because, I – who has no big budget – rather buy vintage clothes over new fast fashion ones. And succeeding because where is demand, there’s supply and I can, and do buy vintage clothes.
Moreover, I’m wearing them all the time. The core basis of my wardrobe has changed. Most of my jeans and tees are vintage, and when I go shopping, I immediately start seeking for newer preloved pieces, completely ignoring all the new collections and sales. And I don’t think I’m the only one, am I?
Me, wearing more and more vintage
At the moment Urban Outfitters is my absolute favorite, because it’s not just selling vintage, but selling reworked vintage with completely new sizing, which means the prices are a bit higher, but at least I can find every size. Moreover, they can use and eventually sell most of their finds, making more money, hiring more employee. From cheap vintage clothes. Is this sustainibility or what? Is this a win-win for everyone or what?
Is this the nice and new future of fashion or what?