So he did it. He said he would, and now we have it; the first Spring/Summer ready-to-wear collection presented in summer instead of fall. Just between Pre-Summer an Couture collections. A Couture collection, what’s not so couture, from Galeries Lafayette which is a department store in Paris.
Changes, changes… I’m wondering who will be the next, but they might be observing and learning at the moment. After all, changing habits is a slow process.
Not that this collection would scream summer or couture, as you might expect there are no girly tops, teeny tiny shorts or beautiful handmade gowns here. Instead of these, we got a lot of collaboration which – no doubt – will (if haven’t already) be payed off in a minute.
Levi’s (denim), Juicy Couture (velour sweats), Champion (tracksuits), Manolo Blahnik (heels), Canada Goose (outerwear), Eastpak (bags), Dr. Martens (boots), Comme des Garçons (shirts and knits), Reebok (sneakers and tracksuits) and more. 18 brands in total. Can you recognize them? 🙂
Why? Why not?! If we think this trough carefully, it’s only logical for a brand, who got famous with destroying and sewing vintage Levi’s jeans back again. Gvasalia said it was an interesting and clever way to grow with using their well experienced and worked out know-how. In exchange these brands got a new and very-hot-right-now surface to show themselves. Clever in every way.
And clever too, because -despite the lot of different brands – they managed to stay very-very Vetements. Oversized, weird cuts and styling, extra long sleeves, hoodies, tracksuits, prints, sock-, western and thigh-high boots. Nothing we haven’t seen before. And still these thing will be sold out as they hit the shelves. I’m certain of it. Not because these clothes are so nice or fancy, but because of the creative mastermind, the interesting/weird cuts and of course and last but not least, because of the hype.
What do you think?
Photos via vogue.co.uk