We’re living in the world of changes. Or it was always that way, but now everything is getting faster, more convenient, more available. Seemingly nicer or/and more stressful. But changes are not necessarily bad, they’re just necessary, inevitable.
I have this dual feeling when it comes to changes. On one hand, I like them. When they’re already in process and the result presumably will be something better. But on the other hand, I hate them. When I don’t see what will be happening. You know, when you have to risk just because what you have that very moment is really not good for you. Well, yes, I’m not the (wo)man of risks, I prefer playing safe, consider everything in advance. Preparing myself to every possible outcome. Or not. There’s an other, not so nice, but very human behaviour: digging heads in the sand, avoiding that inevitable change as far as possible. Which is the worst thing but still, very human.
But you know what they say: It never happened that something didn’t happen. There always will be an other day with new chances and new challenges. And when you’re optimistic enough, you can see it, shining brightly. But you cannot be optimistic all the time, can you? Anyways, we can do only thing: remain calm and adapt to the new situation.
Some annoyingly clever thoughts. 🙂
Of course it’s always easier when you’re not in the middle of changes, when you’re just an outsider, just listening what’s happening there. And the changes in the fashion world are not so fast and not necessarily bad. At least for us, customers. In this very moment.
What can be seen right now, that everything what was working for decades, is not working anymore. The world become fast and small. We can see the collections right after the shows. We can buy everything from the internet from all over the world. We got bored before the actual season comes in real life. So these collections go unconcerned almost right away. But we need the next impulses, so now there are 4 fashion shows per year.
- In February/March the main Fall/winter RTW collection (–> will come in August)
- In May/June the Resort/Cruise/Pre Summer collection (–> in November)
- In September/October the main Spring/summer RTW collection (–> in February)
- In December/January the Pre Fall collection (–> in May)
And it starts over and over again. Without a small pause. Because economy couldn’t stop, brands and fashion houses need to sell all the time. And on the other side, customers need fresh new things to buy all the time. Demand-supply, demand-supply, demand…
I told you before and I still think that Cruise shows are not really Pre-Summer shows anymore, and let me explain why. Originally Cruise or Resort or Pre-Summer shows targeted the wealthier people who could go on a vacation in the middle of the winter (cruising for example :)). That’s why we have/had fashion shows full with summery clothes in the middle of summer (shocking!), so the customer can buy them in the end of the fall, just to be ready in the middle of winter. Right after the presentation of the next year’s Spring/Summer collection which go upon the shelves and hangers in the end of winter. Right after the presentation of the next fall/winter collection. Crazy, right?
Where Pre-Summer collections where about summer clothes (too).
But now, as things are slowly changing, and the collections are more and more available for everybody on the internet as an inspiration source at least, these pre collections are slowly becoming the main ones. At least from the brands point of view. Usually they spent more money on them too. Why? Because they’re spending more time (resort collections from November to June) on the shop floor without any marking down. While the ‘main’ S/S collections are available from February to June. Time is money, friend.
But who needs summer clothes in the middle of the winter, right? I mean if we don’t count those wealthier people, who buy brand new designer clothes for going on winter vacation. The rest of the people need clothes for fall and winter, but wait, the wealthy people need those clothes too. So back to square one, basically everybody needs them. And that’s exactly why we have more and more collection, and that’s why these collections are not so much about summer/vacation clothing anymore, and they offer more and more fall-wintery items as well.
Where that summer thing it’s not too obvious anymore. On the contrary.
So what does this all mean? For wealthier, trend-driven people this is probably the Nirvana. They get new things all the time without any problem. For me, who is pretty interested, but has and knows her limits, it’s fine because I have more inspiration all year around, even though I don’t think I spend more. However, for the fashion houses and the designers this no pause thing could be crazy. After all, this is a creative job, when you have to do your best all the time. But creative minds don’t work by command. And they especially don’t work without pause, without charging up. At least not on the long term. And that’s why designers leaving these fashion houses all the time, and fashion houses are on the hunt for talented, new designers.
What’s the solution then? Well, the process has definitely started, and I think this will go on for a while and people will be adapting to it on both of the sides. There will be more and more season neutral collection and probably the main collection will loose the main title, while pre collections are getting closer and closer to the ‘main’ ones, and eventually there will be 4 name-wise equal of them. At this point, I’m not sure whether one or two of them will disappear but I don’t think it’s totally impossible. However, knowing our economy system, there’s just a teeny-tiny chance for it.