Celebrities, celebrities everywhere… New collection with Beyonce and now with Kylie and Kendall Jenner for TopShop. New collection with Rihanna, new collection with a big name, no matter whether she/he has a talent or not.
Don’t get me wrong most of these people are famous because they are good at something. Because they have the voice, or the style or they just simply own it. And people need role models because people are just people, there’s nothing new here. But when a celeb comes to sell me clothes I just don’t get it. Of course there is no force, I don’t have to buy anything, but they’re in my face. All the time.
But to be frank I couldn’t care less who’s name is on that label. Because let’s face it, whoever they collaborate that certain brand always remains that certain brand. There will be no quality and hopefully big price changes. The only thing is changing that’s the style. Or not, after all there is nothing new under the sun, right? The true question for me is whether I like that brand and style or not. If I like it, I’ll buy it anyway, if not…
But now there are celeb collaborations everywhere, the most recent, which indicated me to write this post was the Jenner girls’ one for TopShop. I’m gonna put this straight: I don’t have any problem with Kendall, and Kylie didn’t hurt me either. Moreover I quite like Kendall’s style and she’s a pretty, young girl. But after all she is a model, so that’s part of her job description, isn’t it?
On the other hand the other Jenner girl and the rest of the Kardashian clan… – how should I put this? – Lets face it, they best (and only) skill is making the capital FUSS around them which makes them more money what they use in order to generate even more fuss. I admit it, they do this like nobody else.
There are the singers who at least has more (or less talent) at singing and probably entertaining and performing. Usually they have the body and face too, but is it enough to make their own clothing/perfume/shoe line? It seems yes, it’s perfectly enough.
Because everybody wins, right? They sell more, have more fame and money which keeps them in the circle. This is true for the brands too. And the buyers? They have the illusion to look like a bit more like the idol in exchange of money of course.
I think – and this is my own personal opinion – these celebs have not too much to do with these collection except for giving the face (the body) and the name. Because they hardly have either the knowledge or the experience to design things. Probably a well oiled, working machine puts together the clothes and everything else, a machine who knows that celebrity, which is not so difficult because they live in the spotlight. I think if a celeb cares more, she/he checks the designs out and makes some suggestions. At most. Plus in the end some nicely done editorials. But there’s no guarantee to anything. So why should I pay for the name?
And the most ridiculous part? In the end of the day they’ll wear those beautiful and quality and hyped designer clothes (for free probably). After all, hype is hype and the fashion is fashion. And somewhere, if you think this trough carefully, it’s only logical. Hypocrite but logical. I mean if you could easily choose between Gucci and TopShop or Celine and Zara which one do you opt for?
On the other hand what’s good that’s good. If a celeb comes out with a cool line which is everything what we ever wanted then why not? But it should be because of the product itself and because of you and not because of the name because that gives you no guarantee.
Do you like these celeb collaborations? Would you buy them just because of the name?