Ok, probably I’m the last one on this bandwagon but I’ve just read a hateful article about this and it’s still in my mind so I thought I’ll share my thoughts with you. As you probably noticed I’m in team Vetements (and anything what I find interesting/creative/beautiful/genius) anyway. 😛
As we know now Demna Gvasalia and Vetements came, conquered and won and now the whole fashion industry went crazy. He states what was in fashion before is not working anymore so he wants something new and well, just he wants to make clothes. Not trends, not whole looks, just clothes.
Crazy expensive clothes I give you that. Those ingeniously deconstructed Vetements jeans which every fashion girl is wearing and every other brand try to copy with more or less success, have a £800 price tag. And that infamous yellow DHL tee costs £185. Yes, you read that right, a simple yellow cotton tee with DHL and Vetements label. For comparison a simple tee at any fast fashion brand costs £10-20, at a high street brand around £80-100.
The JEANS of the season.
And a lot of people freaked out. Because there are other people who actually buy these clothes. They say fashion victims or just simply idiots. And maybe they’re right but then why are they freaked out? Why this invective? What for?
And don’t get me wrong I won’t pay that amount of money for it. No way. That’s a ridiculous amount of money for a simple tee and I don’t have too much money anyway. But if somebody has or has more than she could spend, for the sweet sake of God, why not? If she doesn’t have the money? Well, then she is probably stupid and will live on bread and water for weeks. But does that hurt for anybody else?
Margaret Zhang got a big bunch of spotlight for sure. Wasn’t it worth it for her?
We are all different. Somebody spends a lot on cigarettes which is bad for everybody around, somebody spends a lot on food which will end up in the bin or in the person growing her/him obese, or on stamps or old dolls or cars, whatever crazy thing you can imagine. And if you think about it, we can easily spend 200 quid in fast fashion stores as well and maybe those clothes will stay in the closet forever without a single touch. So we really shouldn’t judge on those who wants a tee for £185 or a pair of jeans for £800. But interestingly enough the latter didn’t drive anybody crazy. Why not?
And why does the DHL tee?
It’s probably not the price. We could’ve used to. High prices has always been the significant part of fashion. Then what? The DHL print? But again why not? DHL is part of our life and it’s part of Demna Gvasalia’s life too. He said they depended on the courier company so much that he thought it would be funny to put it on a tee. And they agreed. End of story. Would he pay for it that much? No, certainly not, he wears the sample and experimental pieces. Was his intention to make fool everybody? No, he thought it would be fun. And apparently somebody else had the same idea (and £185 extra/unwanted money), so bought it.
The infamous subject of this post.
Is it obligatory to buy? Or is it the key element to be cool and stylish? No, nobody put a gun to anybody’s head. At least I’ve never heard about this. And you can be stylish with vintage or fast fashion tees too. Or with a tee from DHL directly (or maybe Alibaba or so :)) Because style and creativity doesn’t depend on money.
So is this envy? Because they couldn’t afford it? In order to feel themselves better they start hating these ‘fashion victims’? Well, life is not fair, it never was and probably it’ll never be. It didn’t start with this very tee. Or an ethical question? But what can you do about it? Write bad things about them? Isn’t that ethically questionable as well?
Or just simply riding the trend of writing and speaking about scandalous but hyped things in order to get more angry/sad/envy/troll traffic? That’s sad. I mean really really sad and we are back to that ethical question problem.
Overall I don’t have a problem with criticism. It’s a part of our life. We get it and give it and we have to learn handling it in both ways. If you don’t like something that’s totally fine, moreover, you can write or speak about it too. But hating people just because, that’s not ok. Not ok at all.
Is mocking and hating trendy too? What do you think?