I’ve found a lot of posts and articles which are about the death of trends and thinking about changes in fashion overall. Because there is a change in overall. It’s difficult to say what is that and where is heading exactly but it definitely can be felt.
But first things first. What’s trend and personal style after all?
Trend: a fad, sometimes called a trend, meme or a craze, is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior’s being perceived as novel in some way.*
You know when we don’t need it but we have to have it. Because it looked so cool on others so it will make me cool too, because it’s cheap, but most importantly I have nothing to wear anyway. Yeah, guilty as charged.
Personal style: a unique way of dressing which makes the person comfortable and true to themselves and also speaks something about its wearer. Masculine, feminine, elegant, casual, minimalist, chic, girly, quirky, boho, eccentric, edgy, pinup, tomboy, non of these or mixed of more.
Olivia Palermo is one of the best example of unique personal style. How can she be so consistent all the time with that amount of clothes I cannot comprehend.
So trends and personal style is pretty much the contrary of the other and while we’re trying to find who we are, PR and marketing experts try to make us believe we need this or that because it makes us cool, self-confident, beautiful, young, the part of something or whatever. And they’re succeeding as we’re still trying to find out who we are, what we want, and of course we want to be cool, self-confident, beautiful, young and the part of something forever and ever. Because we deserve it, don’t we?
But things are changing all the time, change can be slow or fast, small or big but it’s always happening. So what change can I feel fashion wise? Lets see:
While few years ago Celine’s minimal collection was the top of the tops, now there’s a big hype around Gucci’s eclectic granny chic/geek style with a lot of color, material and detail. And it’s perfectly understandable. It’s feast for the eyes, fresh and some of the elements can be incorporated to any outfit. But this change is probably a must as designers have different visions, economy has its rules and everybody got bored pretty soon and want something very different or just simply loves diversity.
Minimalist Celine from years back and maximalist Gucci’s recent collection. Spot the differences!
2. Discovering and wearing vintage or reworked vintage clothes again.
Vetements, Off-White, Re/Done, Reformation, Urban Outfitters and eBay (to name a few) are blooming. They found the perfect market gap with buying vintage clothes and deconstructing/renewing them to be more modern. It’s clever because the material is cheap and the demand is pretty big as everybody wants to be more conscious, well-dressed and unique (these were/are vintage clothes after all). Also people just love nostalgia what they (or their mom and dad) used to wear in the 70s/80s/90s. Because everything was better, nicer, cooler then, wasn’t it?
Wearing vintage Levi’s and Vetements and Off-White jeans which are made of vintage jeans depending on how deep is your wallet. 😛
3. Costumers are getting more and more conscious.
About what they wear, how long they wear and how much they have. There are more and more articles and videos about sweatshops, wasting and consumption over all. Fast fashion stores are still on the top but maybe something will change there too. Also Marie Kondo’s book hit something on the head and more and more people try to live by that. And there are lot of other articles which are about decluttering and owning less as it feels good.
Ok, actually this was a moving out but what is a better occasion than that?
4. Top designers just want to make clothes.
Star designers like Alessandro Michele from Gucci and Demna Gvasalia from Balenciaga and Vetements. At first glance their collections couldn’t be more different, and yet they have the same principals and state they’re thinking in clothes rather in fashion or trends. I read an interesting interview about it which you can find here. The point is they believe in a vision and in clothes that’s why the collections are not so different from the previous one. They believe they have to respond what costumers want instead of dictating trends. They are not fashion dictators anymore, they are dressmakers. How down to earth, humble and cool is that?
Dressmakers’ looks from Gucci, Vetements and Balenciaga
5. Designer houses have started offering to buy their collection immediately after the shows.
Which means nobody has to wait 6 months to wear the newest trends/clothes and which could mean there will be no spring collection in winter and vice versa. There are debates whether this is a good thing or not but as I said nothing can stop changes so we wait and will see what happens. I guess it’ll make the whole process even faster which leads us to the next point.
6. Everything got so fast that it’s hard to say what’s in and what’s out anymore.
I mean one half of the fashion expertise says culottes and skinny jeans are out, the other half (and people) is wearing these. There are still micro trends because lets be honest here, people will be always people who like to have some inspiration from here and there. But there are people who are attached certain (comfortable, practical) things and they’re no fool to get rid off what they like. After all a real working woman has to be practical and comfy at the first place. Also there are classics which maybe out of fashion but never out of style (off the shoulder tops, espadrilles anybody?). So yeah, are these really trends?
I made my point about skinny jeans, and although I don’t wear them everyday I still love them once in a while.
7. Street style and catwalk style are influencing people with the same power.
Ok, lets clear things up first. Street style is not equal to personal style most of the time. There are top editors, fashion bloggers and celebs who got what they got and make some compromise in order to make herself more interesting and. This is not the case for everyone but I already made my point about what I think about attention seeking. But attention seeking or not they have big influence on us which makes us following them instead of designer or editorial trends who try to make influence on them, who try having influence on us who have influence on fast fashion, who… Is your head spinning already? Point is that nowadays everybody have influence on everybody. Yeah, the whole thing got even more complex and complicated.
Actually these are examples of positive influence with real and true style.
So what’s my conclusion?
I think there are a lot of arguments about dying or not dying trends and personal style because we are not sure what these things mean exactly anymore. In that sense that people always want to get inspiration trends are definitely not dead, on the other hand if everything is in trend then yes, trends are definitely dead. Which draws the development of personal style with itself as if trends are strong, then personal style gets weaker and vice versa. Overall I think this change is good because we have more freedom and personal preference, especially if we’re conscious enough about what we want to wear.
*definiton is by Urban Dictionary
Featured image is by theepitomeofstyle.com